Malta Philharmonic Orchestra: Brand planning

Brand Defenition

The Malta Philharmonic Orchestra is an evergrowing orchestra of the highest prestige which offers performances of the highest quality on the Maltese islands and overseas.

Slogan

Soul touching music

Mindmap

Mood Board

Logo Sketches

Logo Tests

Feedback received from class

• Adjust tracking of the logo's text

• Make flower smaller without the dot in the middle

• Add colour to the logo's text

• Try making the maltese design more geometric

Final Logo & Logo Variations

Logo Animation planning

Rationale

Starting off from the graphical part of the logo, this part is composed of two main parts, the left part and the right part. The left part represents the orchestra's seating while the right part represents Malta's culture and history as it was inspired by traditional Maltese tiles. The flower in the middle of the design represents the conductor, which is essential to an orchestra as this person is responsible for shaping the sound of the music being played.

Regarding the colours, blue was used to represent the sea, since the Maltese islands are in the middle of the Mediterranean Sea. The yellow used represents gold to bring out the luxurious side of the orchestra. Lastly, red was used to represent the red from the Maltese flag. With that being said it is best to use this logo on a white background as not only would it look better due to it having more contrast but it also would have both colours from the Maltese flag making it more meaningful. The combination of all the colours together were chosen to match the classic Maltese traditional tiles.

The typeface I chose is elegant but simple but is still bold enough to catch one's eye. The o's shape matches the circular shape of the graphical part of the logo which helps unites the textual part of the logo with its graphical aspect. The chosen typeface also has rounded terminals which match the roundness of the Maltese tile-inspired design from the logo.