This logo’s typography uses a simple sans serif which is neat but also fun and youthful, as that is currently trending. Then for the graphical part of the logo, I went for a minimalistic but still symbolic visual. This part of the logo represents the language school and its ability to connect individuals in the school’s community as well connecting them to new opportunities through their newly learned language.

Feng Shui, the ancient Chinese art theory, inspired the colours for this brand. This was done as one of the school’s main audiences was set to be Chinese individuals. Thus, I had to find a balance between colours with positive connotations in the Chinese culture and colours which in general represent learning, youthfulness and innovation.