Malta philharmonic orchestra
This project is a full-scale rebranding of Malta's national orchestra, the Malta Philharmonic Orchestra. This rebranding included a stationary package, a signage package, a uniforms and merchandise package, digital communications and above-the-line promotion. This also included a brand manual.
Logo Rationale
Starting from the graphical part of the logo, this part is composed of two parts. The left half represents the orchestra's seating while the right half represents Malta's culture and history as it was inspired by traditional Maltese tiles. The flower in the middle of the design represents the conductor, which is essential to an orchestra as this person shapes the sound of the music being played.
Regarding the colours, blue was used to represent the Mediterranean Sea. The yellow used represents gold to bring out the luxurious side of the orchestra. Lastly, red was used to represent the Maltese flag. With that being said it is best to use this logo on a white background as not only would it look better due to it having more contrast but it would also have both colours from the Maltese flag making it more meaningful. All the colours together were chosen to match the Maltese traditional tiles.
The typeface I chose is elegant but simple but is still bold enough to catch one's eye. The o's shape matches the circular shape of the graphical part of the logo which helps unite the textual part of the logo with its graphical aspect. The chosen typeface also has rounded terminals which match the roundness of the Maltese tile-inspired design from the logo.
